Torneraj headquarters of Ceretti, Derossi and Rosso - Gufram

2.990,00€
Brand: Gufram
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Torneraj headquarters of Ceretti, Derossi and Rosso - Gufram

Date: 1968
Artist:
 Ceretti, Derossi, Rosso
Brand: Gufram
Color: Blue or Red
Material: Polyurethane and Guflac
Dimensions: 88 x 88 cm

Availability:  3 - 4 weeks

Learn more about this product

Torneraj is a seat with a revolutionary spirit. Designed by Giorgio Ceretti, Pietro Derossi and Riccardo Rossi at the end of the sixties, it is one of the symbols of the "outside the box" spirit of Gufram. In fact, Torneraj is a seat that rebels against impositions, in a spirit of radical design: it tries to oppose its weight and always returns to its original form - you crush it and it comes back - and opposes to the idea of ​​eternal novelty in things. Torneraj is an object that seeks tear and wear; we have to use it to discover its real essence, its deepest meaning. Repetitive use of Torneraj will create cracks on the surface of the seat, which will add value to it over time. The elementary geometry shapes (a quarter of a cylinder), together with the primary colors of the surface (the background is a light white checkered weave), make Torneraj an almost archetypal shape, a primordial model. Even if it does not look like an armchair, it is transformed into a seat by the weight of its body, thus playing on the form-function ambiguity, which has always been one of Gufram's distinctive features.

Learn more about this designer

From the mid-60s, Giorgio Ceretti, Pietro Derossi and Riccardo Rosso interpreted architecture and design as one of the means of participating in the social and political struggles of the time. United in Turin under the aegis of the Sturm Group, of which they were the main driving forces, they jointly designed the layout of the public places that marked the time of Italian entertainment: the Piper Club and the Altro Mondo in Rimini. With the technical collaboration of Piero Gilardi, they designed the first polyurethane foam furniture with an anti-design attitude and approach.

Over time, their work acquired an educational, socio-political and cultural function, to such an extent that in 1972 they were invited to participate in an exhibition organized at MOMA in New York entitled Italy - The new Domestic Landscape and organized by Emilio Ambasz.

Learn more about the brand

Gufram is an Italian furniture manufacturer based in Barolo (Piedmont region). Founded in 1966 by the Gugliermetto brothers, Gufram, acronym for "Gugliermetto Fratelli Arredamenti Moderni", takes the form of a creative laboratory: they combine their knowledge of local craftsmanship with the emerging architects and artists of the time. Their objects of art sculptures upset the aesthetics of furniture from the 1960s. From 1965, Gufram followed the artistic direction of designer Giuseppe Raimondi, who associated the company with emerging artists and architects of the time.

They study new choices of materials and mainly choose polyurethane foam to pad and structure their sculptural creations. Polyurethane will become their trademark. In addition to mastering the treatment of flexible polyurethane, Gufram has developed and patented a special finish: Guflac®, the true essence of the company's artisanal spirit: this special and unique paint job makes surfaces more uniform, consistent and elastic. . Soft and elegant shapes are thus created, innovative shapes that would otherwise be impossible to cover. 

Gufram icons, whatever collection they are part of, are made by sculpting flexible polyurethane foam which is then finished or decorated by hand with the Guflac® backing.

Their creations, in the wake of pop art, are anchored in the avant-garde movement of the 1960s.
In 1968, Gufram presented its products under the name Multipli: art objects industrially reproduced in limited edition. Gufram then met with considerable success with the public and the international press. Among their most remarkable creations: the Bocca sofa, originally designed by Salvador Dali, the Cactus coat rack, the majestic Pratone seat or even more recently the grotesque gravestone-shaped stools The End from the Toiletpaper collection, or the Broken Mirror imagined by Snarkitecture.
These “domestic sculptures” now appear in the most beautiful houses and the most renowned museums in the world.
The Gufram company was bought in 2012 by the entrepreneur Sandra Vezza and her son Charley as artistic director. They were able to breathe new life into the company, especially during the celebrations of the company's 2016th anniversary in 50, but also with new collaborations such as the one with Moschino “Moschino kissed Gufram”.

Delivery and returns



DELIVERY TIME

Products in stock, shipped via La Poste Colissimo or GLS, are sent within 48 hours (working days). Your order is delivered to your home within 2 to 5 working days for products in stock.
A tracking number will be emailed to you automatically.
Larger products are shipped by specialized carrier.
You will be contacted to set a time slot at your convenience.
We also provide international delivery of all our products by La Poste Colissimo, GLS or by specialized carrier.


IN-STORE COLLECTION

Products in stock, in standard size, are available immediately after your order at our store
THE WOODS GALLERY, 22 rue André del Sarte, 75018 Paris
during opening hours from Tuesday to Saturday from 10 a.m. to 19 p.m.
Please show us your confirmation email when picking up.


Larger products can be picked up by appointment.
Please contact us to arrange the date and time
at + 33 1 80 50 28 71 or by email: contact@the-woods.fr.


EXCHANGES AND RETURNS

The customer has a period of fourteen days to exercise his right of withdrawal and return at his expense the product that does not give him satisfaction in accordance with article L.121-20 of the Consumer Code. ,
The products must be returned in their original packaging, in resalable condition.
Any product returned damaged will not be refunded.
PLEASE NOTE: any "personalized" product (choice of fabric, wood color, custom dimensions, etc.) cannot be reimbursed: the product is not in stock and is specially manufactured by the manufacturer to the customer.

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