Coat rack, Rosso Cactus sculpture by Drocco & Mello - Gufram

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Coat rack, Rosso Cactus sculpture by Drocco & Mello - Gufram

Limited edition of 500 copies

Date: 2010
Artist: 
Drocco & Mello

Brand: Gufram
Color: red
Material: polyurethane, coating Guflac®
Dimensions: 110 70 L x W x H cm 170

Availability: 3 - 4 weeks

Learn more about this product

LIMITED EDITION 1/500

ROSSO CACTUS

Published by Gufram, 2010

Internal steel structure embedded in polyurethane foam

Cactus: coating Guflac®

Weight: 28 kg

Limited edition of 500 copies, numbered certificate

Guido Drocco is an architect and designer, he comes from the Politecnico of Turin.

From 1962, he worked with the architects Gabetti and Isola. He received numerous architecture awards and continued his collaboration with Gufram.

With Franco Mello, he was part of the Radical Movement of the 60s, an avant-garde movement using pop culture and even Kitch to challenge the canons of modernist good taste. For the young generation of designers of the 60s, plastic appears as a providential material, in a society that reintroduces fantasy and comfort.

The creations of the time all have something of the "object-manifest".

"This cactus is a surreal son of anti design" Guido Drocco
Gufram, the publisher since 1968 brings together in 1972 the collection called "I Multipli", of which the Cactus. It includes unusual pieces always in limited edition (also present in the largest museums in the world) including the famous Pratone (the Meadow), giant blades of polyurethane grass into which you throw yourself rather than sit down, the giant "armchair" pebbles Sedilsasso or the sofa Bocca, in homage to the sofa Mae West by Dali ... 

The objects of the "I Multipli" collection have been designed to free users from their behavioral habits. Among their influences, land art was a real source of inspiration for designers of the 60s.

This collection is made up of designs made of hardened polyurethane foam with a patented lacquer finish called:

Guflac®

Here the Cactus is still a desert plant but it is thornless and made on a human scale ... It is, according to its creator, the "surreal son of anti-design with phytomorphic inspiration"

Since then, Guido Drocco and Franco Mello's cacti have been developed by Gufram with many different colors and names, like the white Biancocactus, the black Nerocactus, and the red Rossocactus (all from 2010), and finally the Metacactus, with colors as burnt by the sun (2012).

The originals are included in the collections of many institutions, such as the Museum of Modern Art and Cooper-Hewitt National Design Museum in New York, the Center Georges Pompidou and Musée des Arts Décoratifs in Paris, the Vitra Design Museum in Weil am Rhein, Germany, and Tate Modern in London.

 

Learn more about the designer

Guido Drocco was born in San Benedetto Belbo, Cuneo, Italy on September 19, 1942. He graduated in architecture from the Polytechnic of Turin (Politecnico di Torino). He performs professional work in the field of architecture and industrial design and is active in Turin. Since 1996 he has been a lecturer in architectural design at the Faculty of Architecture of the Polytechnic of Turin.

Franco Mello was born in Genoa in 1945. He lived and worked in Turin and in Spineto Scrivia. Mello creates in the fields of design, clothing, graphics, publishing and art. He works on reissues of art books, design catalogs and posters for many artists of the Arte Povera alla Transavanguardia, including Piero Manzoni, Giulio Paolini, Giuseppe Peone, Alberto Burri, Yves Klein, Bridget Riley and Pinot Gallizio.

Learn more about the brand

Gufram is an Italian furniture manufacturer based in Barolo (Piedmont region). Founded in 1966 by the Gugliermetto brothers, Gufram, acronym for "Gugliermetto Fratelli Arredamenti Moderni", takes the form of a creative laboratory: they combine their knowledge of local craftsmanship with the emerging architects and artists of the time. Their objects of art sculptures upset the aesthetics of furniture from the 1960s. From 1965, Gufram followed the artistic direction of designer Giuseppe Raimondi, who associated the company with emerging artists and architects of the time.

They study new choices of materials and mainly choose polyurethane foam to pad and structure their sculptural creations. Polyurethane will become their trademark. In addition to mastering the treatment of flexible polyurethane, Gufram has developed and patented a special finish: Guflac®, the true essence of the company's artisanal spirit: this special and unique paint job makes surfaces more uniform, consistent and elastic. . Soft and elegant shapes are thus created, innovative shapes that would otherwise be impossible to cover. 

Gufram icons, whatever collection they are part of, are made by sculpting flexible polyurethane foam which is then finished or decorated by hand with the Guflac® backing.

Their creations, in the wake of pop art, are anchored in the avant-garde movement of the 1960s.
In 1968, Gufram presented its products under the name Multipli: art objects industrially reproduced in limited edition. Gufram then met with considerable success with the public and the international press. Among their most remarkable creations: the Bocca sofa, originally designed by Salvador Dali, the Cactus coat rack, the majestic Pratone seat or even more recently the grotesque gravestone-shaped stools The End from the Toiletpaper collection, or the Broken Mirror imagined by Snarkitecture.
These “domestic sculptures” now appear in the most beautiful houses and the most renowned museums in the world.
The Gufram company was bought in 2012 by the entrepreneur Sandra Vezza and her son Charley as artistic director. They were able to breathe new life into the company, especially during the celebrations of the company's 2016th anniversary in 50, but also with new collaborations such as the one with Moschino “Moschino kissed Gufram”.


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