Ultrafragola mirror by Ettore Sottsass - Poltronova

7.740,00€

Ultrafragola mirror by Ettore Sottsass - Poltronova is on order and will be sent as soon as it is back in stock

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Ultrafragola mirror by Ettore Sottsass - Poltronova

Large illuminated mirror, structure in translucent white opal ABS drawing five successive waves forming a wavy effect.
Internal lighting by pink neon lights.

Designer: Ettore Sottsass
Brand: Poltronova
Color: opal white, neon pink
Material: thermoformed opal plastic frame with neon
Dimensions: H 190 - W 104 - P 15 cm

Availability: In stock

Learn more about this product

The Ultrafragola is a mirror / lamp designed by Ettore Sottsass for the Poltronova brand. 
A unique creation born from the creative genius of the artist and produced for the first time in 1970.
It was inspired by the curvy silhouette of wavy female hair.
On, the mirror lights up in pink. Off the frame is almost white. It has been designed in such a way that the light is diffused 360 °.
With its 1m80 high and 1m wide, this mirror has a resin frame which conceals neon tubes. 
The mirror was presented at the third edition of Eurodomus in 1970.
It belongs to the "Grays" series of furniture for the bedroom and the living room. 
All except the Ultrafragola have remained at the prototype stage.
He is currently very popular thanks to the influencer Lena Mahfouf AKA Lena Situation;)

Learn more about the brand

Founded in 1957, the Poltronova company was born from the enthusiastic meeting between Ettore Sottsass and Sergio Cammilli. At that time, many Italian manufacturing companies were passionate about anti-design, which was fashionable.
But no one will do it with as much passion as Poltronova.
Coming from the art world, Sergio Cammilli wanted to renovate the design of the habitat and found in Sottsass an ideal ally who became, from the start, its artistic director.
Poltronova defines itself above all as a place of research and experimentation on materials, forms and new languages. 

During its early years, Poltronova designed modern furniture, close to the Scandinavian style. But Sergio Cammilli and Ettore Sottsass want something more daring. Their proximity to Florence ensures them proximity to the new guard of art students in the city. Very quickly inspired by the nonconformists Superstudio and Archizoom, Cammilli and Sottsass offered them to produce collections for Poltronova. They also ask Archizoom to conceive the design of the new factory and to schedule events at the head office (poetry readings or even meditation workshops led by the poet Allen Ginsberg). Receptacle of radical trends, this visionary company quickly became an important point of reference in the landscape of Italian creation.
Under the artistic direction of Ettore Sottsass, Poltronova's head office has become "the place to be" for the avant-garde and its experiments.
The greatest talents of the time were supported there, sharing their ideas of deconstructing bourgeois housing in order to lead a new lifestyle, colorful and far from conformist thought.
Andrea Banzi describes Poltronova as a “Radical factory” which assembles “a catalog of Italian design” through its collaborations with architects like Gae Aulenti, Archizoom, Superstudio, DDL (De Pas D'Urbino & Lomazzi), Paolo Portoghesi, Angelo Mangiarotti etc. ...
Ettore Sottsass used to say: “the furniture I designed for Poltronova is not intended for happy and satisfied bourgeois families, but for those who are aware of the disaster of existence”. 

Poltronova helped change the history of design and was propelled to the forefront of the international scene as one of the most avant-garde furniture companies in 20th century Italy.
In 2000, with the help of Ettore Sottsass, Roberta Meloni becomes owner of the brand and decides to find the first essence of Poltronova, according to her lost in the 1980s with a team more focused on profits.
In 2005, Roberta Meloni went back to the archives and founded the Centro Studio Poltronova: a research center for students and historians, but also a center for exhibitions and publications, and resumed producing the iconic objects from her heterogeneous catalog. . 

According to Roberta Meloni, “What is Poltronova if not a collection of extremely visionary objects, ahead of their time, aggressively unconventional, full of sensuality? They were born away from the desire to be creative, opposed to the idea of ​​designing something practical. For example, the Superonda sofa, I Mobili Grigi (including the Ultrafragola mirror), and the Safari sofa were not accepted at the time of their conception and for many years only a few rare examples were produced.

Today, in a world where the need for personal space is more pressing than ever, the intensity and meaning of these pieces are finally appreciated. The freedom to exist without inhibition is ultimately a timeless and widespread concept ”.

Delivery and returns



DELIVERY TIME

Products in stock, shipped via La Poste Colissimo or GLS, are sent within 48 hours (working days). Your order is delivered to your home within 2 to 5 working days for products in stock.
A tracking number will be emailed to you automatically.
Larger products are shipped by specialized carrier.
You will be contacted to set a time slot at your convenience.
We also provide international delivery of all our products by La Poste Colissimo, GLS or by specialized carrier.


IN-STORE COLLECTION

Products in stock, in standard size, are available immediately after your order at our store
THE WOODS GALLERY, 22 rue André del Sarte, 75018 Paris
during opening hours from Tuesday to Saturday from 10 a.m. to 19 p.m.
Please show us your confirmation email when picking up.


Larger products can be picked up by appointment.
Please contact us to arrange the date and time
at + 33 1 80 50 28 71 or by email: contact@the-woods.fr.


EXCHANGES AND RETURNS

The customer has a period of fourteen days to exercise his right of withdrawal and return at his expense the product that does not give him satisfaction in accordance with article L.121-20 of the Consumer Code. ,
The products must be returned in their original packaging, in resalable condition.
Any product returned damaged will not be refunded.
PLEASE NOTE: any "personalized" product (choice of fabric, wood color, custom dimensions, etc.) cannot be reimbursed: the product is not in stock and is specially manufactured by the manufacturer to the customer.

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