Studio New Bocca Unlimited Sofa 65 / L 212 cm by Gufram
Artist: 65 study
Color: Red, Yellow, Green, Blue, Orange, Brown, Black.
Material: Expanded polyurethane, elastic fabric
Dimensions: L 212cm x D 80cm x H 85cm
Availability: 3 - 4 weeks
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A jewel of Pop Art and a symbol of beauty, the Bocca Sofa occupies the stages of design at an international level. The lips inspired by the big Hollywood stars and by the genius of Dali, have turned into a real cult.
To mark the 50th anniversary of studio 65, discover 25 new variations of the famous Bocca.
Learn more about the designer
Studio 65 (Studiosessanta5) is an Italian architecture studio.
It was founded in 1965 in Turin as an avant-garde experimental collective of architects, designers, poets and artists. Its founders were Franco Audrito, Roberta Garosci, Enzo Bertone, Paolo Morello and Paolo Rondelli.
Studio 65 played an important role in the radical movement of Italian design in the years 1960-70. Some of the most famous products designed by them are the sofa Bocca and the chair Capitello. Other notable projects include the sofa Leonardo, become one of the icons of the Radical Design movement, the interior design of the apartment Casa Canella, the Villa Palladienne, as well as the disco Barbarella. Other members of the radical design movement in Turin were Piero Gatti-Cesare Paolini-Franco Teodoro, LIBIDARCH, Ceretti-Derossi-Rosso, Guido Drocco, Franco Mello and Piero Gilardi.
Towards the end of the 70s, the collective broke up and Audrito and Sampanitou - keeping the name of Studio 65 - launched an architectural and design activity in Arab countries. At the same time, they are working on re-editions of some of the most plus emblematic of their production.
They design unique pieces, often produced in collaboration with emblematic Made in Italy companies such as Gufram and Savio Firmino. Currently, the firm has offices in Turin, Jeddah, Riyadh and Bali.
Learn more about the brand
Gufram is an Italian furniture manufacturer based in Barolo (Piedmont region). Founded in 1966 by the Gugliermetto brothers, Gufram, acronym for "Gugliermetto Fratelli Arredamenti Moderni", takes the form of a creative laboratory: they combine their knowledge of local craftsmanship with the emerging architects and artists of the time. Their objects of art sculptures upset the aesthetics of furniture from the 1960s. From 1965, Gufram followed the artistic direction of designer Giuseppe Raimondi, who associated the company with emerging artists and architects of the time.
They study new choices of materials and mainly choose polyurethane foam to pad and structure their sculptural creations. Polyurethane will become their trademark. In addition to mastering the treatment of flexible polyurethane, Gufram has developed and patented a special finish: Guflac®, the true essence of the company's artisanal spirit: this special and unique paint job makes surfaces more uniform, consistent and elastic. . Soft and elegant shapes are thus created, innovative shapes that would otherwise be impossible to cover.
Gufram icons, whatever collection they are part of, are made by sculpting flexible polyurethane foam which is then finished or decorated by hand with the Guflac® backing.
Their creations, in the wake of pop art, are anchored in the avant-garde movement of the 1960s.
In 1968, Gufram presented its products under the name Multipli: art objects industrially reproduced in limited edition. Gufram then met with considerable success with the public and the international press. Among their most remarkable creations: the Bocca sofa, originally designed by Salvador Dali, the Cactus coat rack, the majestic Pratone seat or even more recently the grotesque gravestone-shaped stools The End from the Toiletpaper collection, or the Broken Mirror imagined by Snarkitecture.
These “domestic sculptures” now appear in the most beautiful houses and the most renowned museums in the world.
The Gufram company was bought in 2012 by the entrepreneur Sandra Vezza and her son Charley as artistic director. They were able to breathe new life into the company, especially during the celebrations of the company's 2016th anniversary in 50, but also with new collaborations such as the one with Moschino “Moschino kissed Gufram”.
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EXCHANGES AND RETURNS
The customer has a period of fourteen days to exercise his right of withdrawal and return at his expense the product that does not give him satisfaction in accordance with article L.121-20 of the Consumer Code. ,
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Any product returned damaged will not be refunded.
PLEASE NOTE: any "personalized" product (choice of fabric, wood color, custom dimensions, etc.) cannot be reimbursed: the product is not in stock and is specially manufactured by the manufacturer to the customer.
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