Gufram is an Italian furniture manufacturer based in Barolo (Piedmont region). Founded in 1966 by the Gugliermetto brothers, Gufram, acronym for "Gugliermetto Fratelli Arredamenti Moderni", takes the form of a creative laboratory: they combine their knowledge of local craftsmanship with the emerging architects and artists of the time. Their objects of art sculptures upset the aesthetics of furniture from the 1960s. From 1965, Gufram followed the artistic direction of designer Giuseppe Raimondi, who associated the company with emerging artists and architects of the time.
They study new choices of materials and mainly choose polyurethane foam to pad and structure their sculptural creations. Polyurethane will become their trademark. In addition to mastering the treatment of flexible polyurethane, Gufram has developed and patented a special finish: Guflac®, the true essence of the company's artisanal spirit: this special and unique paint job makes surfaces more uniform, consistent and elastic. . Soft and elegant shapes are thus created, innovative shapes that would otherwise be impossible to cover.
Gufram icons, whatever collection they are part of, are made by sculpting flexible polyurethane foam which is then finished or decorated by hand with the Guflac® backing.
Their creations, in the wake of pop art, are anchored in the avant-garde movement of the 1960s. In 1968, Gufram presented its products under the name Multipli: art objects industrially reproduced in limited edition. Gufram then met with considerable success with the public and the international press. Among their most remarkable creations: the Bocca sofa, originally designed by Salvador Dali, the Cactus coat rack, the majestic Pratone seat or even more recently the grotesque gravestone-shaped stools The End from the Toiletpaper collection, or the Broken Mirror imagined by Snarkitecture. These “domestic sculptures” now appear in the most beautiful houses and the most renowned museums in the world. The Gufram company was bought in 2012 by the entrepreneur Sandra Vezza and her son Charley as artistic director. They were able to breathe new life into the company, especially during the celebrations of the company's 2016th anniversary in 50, but also with new collaborations such as the one with Moschino “Moschino kissed Gufram”.