Maurizio Cattelan, Pierpaolo Ferrari and Toiletpaper
Before toilet paper became commonplace during the 60s, it was newspaper that was used for personal hygiene.
Perhaps it is in reference to this dark time that Cattelan and Ferrari created one of the most ironic magazines in contemporary art.
But did you know that behind this famous magazine that is Toiletpaper are hiding two equally subversive artists?
The first is Maurizio Cattelan. This artist born in Padua (Italy) in 1960 and based in New York saw his first successes in contemporary art at the end of the 2000s.
Cattelan has distinguished itself in recent years through various events and creations.
He likes, through his work, to provoke or even shock his audience.
We could discover his irreverence in La Nona Ora (1999), where he does not hesitate to represent in life-size wax status Pope John Paul II crushed by a meteorite.
As the resale of the work by the first buyer did not benefit him, he went so far as to tape the face of the gallery owner who had sold it to a wall so that he could sell himself.
Beyond the various productions, each more provocative than the next (the solid gold toilet seat America, the statue of Hitler on his knees Him ...), the intervention that caused the most stir is undoubtedly Comedian.
This banana hanging on a wall using a thick piece of tape is a reference to concept art and Fountain by Marcel Duchamp.
After being sold in triplicate for between 120 and 000 € each, the artist David Datuna came to “complete” the work on his own by eating one of his copies. He explains his action, itself entitled Hungry artist by a desire to denounce the abusive prices of the art market when more than 95% of artists are poor.
Cattelan begins the edition in 2010 with Permanent Food, a magazine in collaboration with Paola Manfrin. In a way a preamble to Toiletpaper, Permanent Food is a cannibalistic magazine made of stolen, reworked photos taken out of context.
The other half of the duo is Pierpaolo Ferrari.
Ferrari, born in 1964 in Milan, is an advertising photographer.
From 1994 he worked in agencies such as BBDO and Saatchie & Saatchie while he photographed major brands such as BMW, Nike, Audi, Mercedes, Sony, Heineken, MTV and Campari.
Ferrari joins the press world with the dictator in 2006, a magazine on art and luxury.
He also integrates fashion with publications in Vogue Homme, Elle, as well as by working on the campaigns of Kenzo and Emporio Armani.
In 2010, the two friends founded the magazine Toiletpaper.
At the crossroads of Cattelan and Ferrari as well as under the artistic direction of Micol Taslo, Toiletpaper is the magazine, kitsch, cringe and disturbing.
Each edition exists alone or in a special version, accompanied by an unusual object.
A number of collaborations have taken place with other artists and brands.
We can then think of the magazine and the magnificent book created with photographer Martin Parr.
Another great collaboration with Kenzo began in 2013. The trio Cattelan, Ferrari, Taslo is here completed by Carol Lim and Humberto Leon, both artistic directors of the brand. Together they develop the magazine Kenzine.
Beyond specific editions and collaborations, Toiletpaper and its concept spill over into different mediums.
Ranging from the table service to the computer cover through the funny and shady mirrors, the ottomans The End, clothes, masks or even the new jewelry store, you can experience Toiletpaper all day long.
You can find the world of Toiletpaper on The Woods website or at the 22 Rue André del Sarte store in Paris.