Founded in 2010, Toiletpaper is an artists' magazine created and produced by artist Maurizio Cattelan, a leading figure in international contemporary art recognized for his taste for humor and provocation, and the famous photographer and artistic director Pierpaolo Ferrari. Halfway between magazine and art book, Toiletpaper is one of a kind. Each issue, since the first in 2010, contains images intended to challenge and shock the viewer. Each photograph is studied and staged in order to give life to puzzling and disturbing images: this is done surprisingly without any special effects. Toiletpaper is committed: the images it contains mostly denounce today's consumer society governed by the importance dedicated to appearance. Partnering with brands but also museums, the original images shared by Toiletpaper are the subject of campaigns and exhibitions as in June 2014 on the entire facade of the Palais de Tokyo in Paris.
They sign for Seletti an unparalleled capsule collection, at the same time provocative, funny, absurd, deviant ...
The plates, mugs, tablecloths and soap in this collection are adorned with surreal images from their magazines.
Perfectly manicured cut fingers, crunchy soap, fish stuffed with precious stones, canary with a severed wing ... Toiletpaper's dreamlike and dark humor tinted patterns borrow from fashion and advertising, combining commercial photography, twisted visual narratives and surreal imagery.
The various pieces of the Toiletpaper collection are so many striking paintings, mixtures of disturbing normality and disturbing ambiguity, in front of which fear mingles with visual pleasure.
A work of art as such, the Toiletpaper collection questions, by the accessibility of its price and its wide distribution, on the nature and the limits of the contemporary art market.
A questioning which has always been at the center of Maurizio Cattelan's work ...